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The use of the word “cancel” in this headline is super-buzzy but a bit tortured. 15 years ago all us boomers and Gen X types freaked out over the shopping differences between us and the Millenials. And now it’s time for the Millenials to freak out over the difference between them and Gen Z. Millennials were a new phenomenon back then for a few reasons:


  • They didn’t complain, they just left if they didn’t like you.
  • Experience mattered.
  • Instead of an ordinal ranking of experience attributes they’d lump them all together and demand that you deliver on everything, not just the top one or two.

By the way, the above list meant that us old folks complained about their entitlement. Which was our way of covering for our embarrassment at learning that they were much smarter consumers than we were.

You’re gonna see a lot of these kinds of articles over the next few years. They’re all going to say the same thing as this one does. Gen Z is here now and they make the Millenials look patient and simplistic. Hopefully we in the business world will exhibit more intelligence this time around and recognize that this isn’t a passing fad.

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NFTs in IRL: the rise of digital art galleries in physical spaces

Bricks-and-mortar commercial spaces are bringing crypto art to life, “providing an experience beyond the artwork living on a cell phone”. And it’s triggering fierce debate as to its impacts on art and artists and bringing out committed advocates and committed detractors. Is it valid? What of physical art? Why display digital art physically? Etc. Etc.

On the other hand, of course the arts world is exploring the intersection of the digital and physical. My POV is to celebrate and encourage experimentation instead of handicapping if something is a winner or loser. Check out this article to see how bold artpreneurs are exploring the new landscape.

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Scientists developed AI-powered ankle braces to make you walk faster

A team of scientists and engineers at Stanford University recently developed an AI-augmented walking gadget that could help us all pick up the pace while burning less energy. The real opportunity here is deploying AI and digital to address improvements in mobility. I guess it’s cool you can walk faster, but the real value is in helping the elderly or mobility challenged get moving.

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‘Digital testbed’ could replace physical testing in aircraft manufacturing

Keeping with this issue’s unintentional theme – more digital/physical or digital in lieu of physical madness! The Smarter Testing programme, led by the National Physical Laboratory and Airbus and sponsored by Aerospace Technology Institute, will use existing physical test programmes to generate data. That data will be used to develop the expertise, algorithms, and frameworks needed to be able to replace physical testing with simulation and modelling, predict product performance, and identify failures early.

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Extended Reality In Education: The 5 Ways VR And AR Will Change The Way We Learn At School, At Work And In Our Personal Lives

Some people are visual learners, which means the ability to “see” a process (rather than read or hear about it) is far more impactful for them. This is where virtual reality (VR) and augmented reality (AR) can add real value to the learning process. These “extended reality” (XR) technologies can create immersive worlds where students can visualize concepts and learn new skills and information in an interactive way. This does not have to stop with kids in schools and shouldn’t. Think about the implications for professional and vocational training. The possibilities are endless.

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What we know is a drop, what
we don’t know is an ocean.
– Sir Isaac Newton

Isaac Newton was (obviously) one of the forerunners of modern science. We all know the (largely untrue) story of him sitting under a tree, and an apple falls in his head, and thus gravity is “discovered”.

Newton was also an alchemist, searching for a way to turn lead into gold. Or the mundane into the beautiful and valuable. That was his other apple.

Experience Alchemists was created to help companies take the mundane and undifferentiated experiences they offer and turn them into truly differentiating, transcendent interactions with everyone they are connected to. We work under standard SOWS, sure. But more often than not, we find creative structures that allow our clients to get the people they need when they need them.

To that end, we’ve created Newton’s Other Apple to share what we, the Experience Alchemists, have come across that is interesting, compelling, and thought-provoking.

Let’s try to make what we don’t know a smaller ocean together.

miles-everson-signature.pngThe Alchemist

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