We’ll be ringing this bell over and over. Any company that is NOT paying attention to AR/MR/VR is going to find itself behind. It isn’t off in the future. It’s here now. 2020’s shift to ecommerce has merged consumer perceptions of online and high street shopping. As a result, in the same way that retail brands made a huge shift to omnichannel in 2020, so bricks-and-mortar stores are set to become more digital. And a key way to do this is with augmented reality (AR), merging the physical and digital worlds together into a single streamlined experience.
Daimler India opens virtual reality centre
And here it is again. Digital and Physical do not need to be separate worlds. Daimler India Commercial Vehicles (DICV), the Indian commercial vehicle subsidiary of the German automobile giant Daimler AG, opened a Virtual Reality Centre (VRC) allowing operators to virtually perform serviceability and accessibility checks. According to DICV, the operators will use a digital model accessed via 3D goggles and navigational joysticks. It has the potential to make commercial vehicles servicing and R&D considerably faster, more comprehensive, and more cost-effective,DICV Managing Director and CEO, Satyakam Arya, said.
Gucci brings digital items and experiences to Roblox in a new partnership
Continuing with the theme…the boundaries between physical and digital worlds keep being pushed. This time by bringing a physical brand into a digital universe. As gaming platforms capitalize on pandemic-fueled traffic to their digital worlds, brands that drive culture in the physical world are fighting to ensure they don’t miss any new opportunities. A new partnership between Roblox and Gucci brings digital items from the fashion house into the platform’s metaverse alongside a new limited-run digital experience.
Sensory announces privacy-focused voice biometric assistant
Sensory, Inc.,a software company focused on improving user experience, has developed a new, privacy-focused voice biometric assistant, running completely on device to avoid concerns around cloud data storage and processing. The solution’s first deployment can be seen in the Farberware FM11VABK microwave oven, which does not require Wi-FI capabilities and only needs a connection to the power outlet for voice recognition software to allow touchless user control capabilities.
Spatial Collaboration Platform Adds WebXR And Translation Features
The company thought remote work would be its most compelling use case and that does comprise a majority of Spatial’s users. But there is something else going on: social and leisure, world building, and art. People like hanging out there. OpenSea, a marketplace for art NFTs, opened a gallery in Spatial. “When we first saw what was going on,” said Jacob Lowenstein, head of business for Spatial, “we were both surprised and excited to find people making a home for themselves and their community on Spatial. Our private, persistent and free rooms make our platform very hospitable to these users.”
“What we know is a drop, what
we don’t know is an ocean.“
– Sir Isaac Newton
Isaac Newton was (obviously) one of the forerunners of modern science. We all know the (largely untrue) story of him sitting under a tree, and an apple falls in his head, and thus gravity is “discovered”.
Newton was also an alchemist, searching for a way to turn lead into gold. Or the mundane into the beautiful and valuable. That was his other apple.
Experience Alchemists was created to help companies take the mundane and undifferentiated experiences they offer and turn them into truly differentiating, transcendent interactions with everyone they are connected to. We work under standard SOWS, sure. But more often than not, we find creative structures that allow our clients to get the people they need when they need them.
To that end, we’ve created Newton’s Other Apple to share what we, the Experience Alchemists, have come across that is interesting, compelling, and thought-provoking.
Let’s try to make what we don’t know a smaller ocean together.