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The Amazing Ways VR And AR Are Transforming The Travel Industry

While many of us are desperate to travel freely again, companies are working hard to transform travel experiences with the use of AR and VR to give us a new experience when we do get back on the road.

There are five frontiers in the Experience domain and this phenomenon hits on two of them: replacing the physical with the digital, and bringing digital (AR) into the physical world to change the experience of that world.

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Why Optimizing Autocomplete is Essential for Your Business

The littlest things make the biggest difference.

Autocomplete is an essential tool for your business that leads to fewer transaction abandonments, ensures collecting clean data and a more effective time for your visitors.

When Autocomplete is properly leveraged, users can explore and discover more of your content and waste less time on unsuccessful searches. You’ll see smoother transactions, from start to fulfillment, and fewer errors.

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BeeWise: The Solution to a 170-Year-Old Problem by an Israeli Startup

Experience Design applies to every industry, every sector, every strata of user. In this case, beekeeping.

This is a brilliant solution to a business and societal problem and they started by thinking about the humans who need it.

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Hummer EV: Video Shows Amazing Marvel-inspired User Interface In Action

I’m not a fan of the behemoth known as the Hummer. But this is alarmingly cool.

There are lots of snazzy features on the new gmc hummer ev that make it the most exciting electric supertruck on the horizon.

It also literally takes a page out of the Marvel Cinematic Universe (MCU).

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Naga Student in New York Develops VR tech to Enhance Edu Techniques

This is why you should always be on the lookout for smart folks who are alot younger than you. The Experience layer of VR is about 7 years behind the technology.

It was only a matter of time before fascinating hybrids (Tech and Design), like this impressive woman, entered the talent pool.

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Expensive UX: The $900 Million Price Tag Of Bad User Experience

This is my favorite #StopDoingStupidStuff since Quibi. I’m just sad I didn’t know about it until now.

On August 11, 2020, cosmetics company Revlon pulled off what looked like a financial miracle by prepaying the balance of a massive $900 million loan and rendering the company entirely debt free.

As with most unexpected good news, it was the result of an error. In this case, a blunder of such proportions that Citibank is still in appeals court trying to claw back hundreds of millions in overpayments.

This nearly billion-dollar boondoggle came from an unexpected source: a confusing UI creating a toxic user experience loop that passed the human review process not just once but three times.

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What we know is a drop, what
we don’t know is an ocean.
– Sir Isaac Newton

Isaac Newton was (obviously) one of the forerunners of modern science. We all know the (largely untrue) story of him sitting under a tree, and an apple falls in his head, and thus gravity is “discovered”.

Newton was also an alchemist, searching for a way to turn lead into gold. Or the mundane into the beautiful and valuable. That was his other apple.

Experience Alchemists was created to help companies take the mundane and undifferentiated experiences they offer and turn them into truly differentiating, transcendent interactions with everyone they are connected to. We work under standard SOWS, sure. But more often than not, we find creative structures that allow our clients to get the people they need when they need them.

To that end, we’ve created Newton’s Other Apple to share what we, the Experience Alchemists, have come across that is interesting, compelling, and thought-provoking.

Let’s try to make what we don’t know a smaller ocean together.

miles-everson-signature.pngThe Alchemist

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